Lets have a little play with a couple of my clients listings to see if there are any potential benefits:

Grabber Arm

Love Heart Shaped Flying Lanterns

Space Saving Hangers

Hetty Desktop Hoover

Anti-Sickness Wrist Bands

The site will eventually be developed into a portal offering you a one-stop shop for all your secret santa gift and present ideas.

Infact after scouring the internet for large chocolate bars, we’ve all seen those giant toblerone bars have’nt we? The only thing i can find that resembles a giant chocolate bar is a pack of two (1kG) giant Dairy Milk Chocolate bars from Cadbury Gifts Direct.

Nettexmedia can be contacted via the following methods:

By Post
NettexMedia.com,
West House,
Braeside Business Park,
Poole,
Dorset,
BH15 2BX
United Kingdom

By Telephone: +44 (0) 1202 674050
By Fax: +44 (0) 1202 644219
BY Email: reception@nettexmedia.com

Nettexmedia.com are often referred to as ‘Nettex‘, ‘Nettexmedia‘, ‘Nettex Media‘ and ‘Nettexmedia.com‘

More information can be found on Nettexmedia via the following links:

Nettex Media Thomson Directory Listing

UJob Listing for Nettexmedia.com

IPO Listing showing Nettexmedia.com trademarks

LocalUK Listing for Nettexmedia.com

Yell.com listing for Nettexmedia.com

It was an interesting read and I would recommend the book to anyone interested in internet marketing, SEO and ecommerce, or indeed anyone with an offline bricks and mortar shop or store.

The book examines the theory that the future of selling online is to sell less of more and explains how endless choice is creating unlimited demand. In the past many markets have perhaps been vastly overlooked due to being so niche stocking the product in a physical shop was largely unprofitable but with the advent of Amazon (think niche books, CD’s, DVD’s etc) and Ebay who have perhaps found the ideal platform to explore almost every niche and long tail product or search term that could possibly exist.

From an internet marketing or SEO point of view, whilst not directly discussing it in the book. It certainly opens your eyes to the possibility of unlimited search phrases and referrals. Perhaps to go further down the long tail line user generated content and interaction is required, essential and a neccessity.

If my little synopsis has whet your appetite, you can purchase the book online from Waterstones for just £6.29.

There are three (well six actually!) ways of accessing an add-on domain:

Root domain name (ie. www.addondomain.co.uk)

Subdomain (ie. www.addondomain.the-hosting-domain.co.uk)

Subfolder (ie. www.the-hosting-domain.co.uk/addondomain)

Then of course you have the same three again without the www.

So in order to avoid duplicate sites being spidered and indexed, we can use a few command in the .htaccess file so that all possible names resolve at www.addondomain.co.uk.

Here is what you need to put in you htaccess file in the directory that houses your add-on domain ie. www.the-hosting-domain.co.uk/add-on/ :
Code:
Options +FollowSymlinks
RewriteEngine OnRewriteCond %{HTTP_HOST} ^addondomain\.co.uk [NC]
RewriteRule ^(.*) http://www.addondomain.co.uk/$1 [R=301,L]

RewriteCond %{HTTP_HOST} ^www.addondomain.the-hosting-domain\.co.uk
RewriteRule ^(.*)$ http://www.addondomain.co.uk/$1 [R=permanent,L]

RewriteCond %{HTTP_HOST} ^addondomain.the-hosting-domain\.co.uk
RewriteRule ^(.*)$ http://www.addondomain.co.uk/$1 [R=permanent,L]

And add this to the .htaccess file in the root domain: ie. www.thehostingdomain.co.uk
Code:
Options +FollowSymlinks
RewriteEngine OnRedirect /addondomain http://www.addondomain.co.uk

That should work!

Please note in my example:

addondomain = Rootdomain name
the-hosting-domain = The domain name that hosts your add-on domain.

Feel free to ask any questions.

Canonicalisation occurs when a website is able to be accessed via both www.website.com and website.com, in severe cases this can cause the search engines to effectively index 2 identical copies of your site, and then whilst its unlikely your website will attract any duplicate content penalties, its simply not good practice, effectively you are forcing the search engines to choose which page is most relevant, and often they may choose the wrong URL.

Here are a couple of examples of websites:

http://bbc.co.uk - Note the BBC url, correctly redirects you to www.bbc.co.uk

http://dailyecho.co.uk / www.dailyecho.co.uk - The Daily Echo on the other hand have both urls accessible and indexed by the search engine.

The best way to avoid any Canoicalisation issues is to setup a .htaccess file in the root folder of your domain that uses a 301 redirect to redirect to only one URL for your website.

You can choose to either direct the URL to www. or just plain http://, my preferred option is always www., but thats a personal choice and will not affect your SEO in anyway.

To setup an .htaccess file to avoid any such duplication issues, simply open your preferred text browser and insert the following code into the doucment and then save the file, calling it ‘.htaccess’, then upload the file to your sites root folder.

Options +FollowSymlinks
RewriteEngine On

RewriteCond %{HTTP_HOST} ^website\.com [NC]
RewriteRule ^(.*) http://www.website.com/$1 [R=301,L]

Once you have done this, you can test that it is working correctly by visiting your url without using www., you should then be automatically redirected to the www. version of your website.

Another, softer way of fixing this issue, is using a function within Google’s Webmaster Tools section, within this handy utility is a section for you to tell Google which URL you would prefer them to index.

Of course, using this method does not fix the problem with Yahoo, MSN, Ask and all the other (non-Google powered) search engines.

Using a 301 redirect.

There are a number of ways of implementing a 301 redirect, my preferred method would be a command in the .htaccess file, but alternative ways are equally acceptable.

For a full low down on setting up and implementing a 301 redirect, this site has some great information.

http://www.webconfs.com/how-to-redirect-a-webpage.php

Ever heard of Gumtree.com? Submitting adverts for your site to Gumtree is an excellent way of getting your site indexed in Google and can even bring you some visitors too!

Simply navigate to Gumtree.com, i often choose my local area but any Gumtree area will do.

I post a brief intro to the service or subject the site discusses and then place a non-anchor text link, ie: http://www.quickwhois.co.uk

9 times out of ten your site will be indexed, listed and ranking in Google within 24 hours.

A superb time saver for anyone who wants to keep track of their Google rankings.

He’s also created a fantastic Video tutorial for the rank checker tool.

Happy rank checking!